Pharma Companies Looking To Consumer Divisions To Feed DTC Efforts
This article was originally published in The Pink Sheet Daily
Pfizer plans to use Nicorette OTC marketing experience in developing direct-to-consumer advertising for the prescription smoking cessation drug varenicline, currently under development.
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J&J spent 40% more on OTC ads compared to Rx direct-to-consumer spots during the first nine months. Schering's OTC spending was more than triple expenditures for its prescription consumer advertising due to the Claritin switch.
FDA’s delays in implementing the Food Safety Modernization Act violated FSMA and the Administrative Procedures Act, a federal court finds in an April 22 order. The agency must meet with plaintiff Center for Food Safety to agree on new implementation deadlines by May 20.