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BioPharmaceutical

Pharma Companies Looking To Consumer Divisions To Feed DTC Efforts

This article was originally published in The Pink Sheet Daily

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Executive Summary

Pfizer plans to use Nicorette OTC marketing experience in developing direct-to-consumer advertising for the prescription smoking cessation drug varenicline, currently under development.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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