Sunshine Operating Templates Under Development By CMS
The agency will launch an “openpayments” program to inform industry through multiple venues, including a website, help desk and meetings, on how to comply with Sunshine rules reporting payments and transfers of value to physicians and teaching hospitals.
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Final CMS reg on reporting industry payments to physicians include limiting coverage to companies operating in the U.S. and a definition of third-party payments; despite wins in the revisions from the proposed rule, industry may need a widespread education campaign in order to preserve the value of its physician relationships.
Industry also seems supportive of the idea, while Pew touts the power of the power of track-and-trace as a deterrent.
EMD Serono has been tracking Serostim packages since 2002; J&J is using Prezista 600 mg as a trial run for serialization.