GSK Finds Role For Drug Sales Reps In A Digital World
GlaxoSmithKline exec Deidre Connelly and other panelists at the PDR Network’s PharmEHR Summit describe how sales reps can complement the information now available to physicians electronically at the point of prescribing.
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Pharmaceutical companies are looking to electronic health records as a key channel to promote brand products and their related services, a panel of pharma execs at the PharmEHR Summit said.
Despite an uncertain regulatory environment and no clear way to link digital marketing and social media activities to revenues, pharmaceutical companies are starting to spend more on promotional activities in the digital realm compared to traditional media (TV/radio/print advertising) and are building dedicated staffs to support these activities.
FDA’s vision for electronic health records is being incorporated into a new application launched by PDR Network.