FDA's Advertising Studies Expand To Internet Spots, Disease Awareness
FDA is continuing to start new studies on the format of advertising even as it prepares to release the results from previous research. While the steady drip of studies gives industry continuing opportunity to provide feedback to the agency's Division of Drug Marketing, Advertising and Communications, it also means that the findings that FDA makes, particularly on the impact of qualitative language, may be superseded by further research.
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FDA will explain to study participants that just as a decathlon athlete may not win at the long jump, the shot put, or the 50-yard dash but may still be the best overall, a composite score in a clinical trial may not guarantee a drug’s efficacy against any given symptom that is a component of the whole.