FDA’s DTC Web Site For Consumers Sparks Congressional Investigations
The pharmaceutical industry's effort to limit federal oversight of its advertising practices has become more difficult with revelations that an FDA Web site aimed at educating consumers was designed by a PR firm that has done work on drug product launches
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Deal with WebMD enables FDA to reach more consumers though online polling techniques; the agency will also provide videos to the consumer Web site.
FDA's Division of Drug Marketing, Advertising and Communications has sent half of this year's citations for misleading advertising in the past month
FDA has rolled out a Web site for consumers explaining how it regulates print advertising, and plans to expand the site to include broadcast ads later this fall