Of migraines and men
Executive Summary
Former Dallas Cowboys quarterback Troy Aikman is the face of a public education campaign to let men know that they do not have to tough it out when it comes to severe headaches. The Pro Football Hall of Famer is speaking out to let men know that migraines are not just a women's condition and are treatable. Sponsored by GlaxoSmithKline, the campaign could enable the company's Imitrex (sumatriptan) to tap into an estimated U.S. market of about 7 million men who suffer from migraines...