DTC Use By Pharma May Increase Due To Sales Force Cuts, Study Suggests
Executive Summary
Sales force reductions may force pharmaceutical companies to increase use of direct-to-consumer advertising to drive revenues, according to a report by the market research group Guideline
You may also be interested in...
Pfizer’s Manufacturing Cost-Cutting May Leave Little Capacity For Growth
Following its restructuring, Pfizer's in-house manufacturing capacity will support approximately $48 billion in sales
DTC Guideline Implementation: Does “Ask Your Doctor” Spark A Dialogue?
As industry continues to implement PhRMA's guidelines on direct-to-consumer ads, debate has arisen as to how companies can effectively enact the principle that advertising should encourage a conversation between patient and physician
Brand DTC Better Than Disease Awareness Ads At Driving Patients To Doctor
Direct-to-consumer branded advertisements are more effective in motivating patients to visit their doctors than disease awareness ads, Pfizer President-U.S. Pharmaceuticals Patrick Kelly said Nov. 1