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Celebrex returns to the tube

Executive Summary

Pfizer resumes direct-to-consumer advertising of its COX-2 inhibitor Celebrex (celecoxib) for the first time since the company agreed to suspend DTC ads for Celebrex following the release of a study showing an increase in cardiovascular risk (1"The Pink Sheet" Jan. 3, 2005, p. 19). The new ad emphasizes Celebrex's CV risk as similar to that associated with NSAIDs ibuprofen and naproxen. "If you look closer, FDA requires all these NSAID pain relievers, including Celebrex, to have the same cardiovascular warning. Any prescription NSAID, including Celebrex, may increase the risk of heart attack or stroke," the commercial states...

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