Pharma marketing tax breaks in danger?

Eliminating tax deductions for pharmaceutical marketing and advertising expenses may be discussed in Congress this year, although a stand-alone bill is unlikely to emerge, Coalition for Healthcare Communication Exec Director John Kamp said during a recent Drug Information Association session on DTC. "The idea of disfavoring marketing under the tax code has been around for some time," he noted, citing Sen. Ron Wyden, D-Wyo., and Rep. Pete Stark, D-Calif., as two legislators who have expressed interest in the concept...