PhRMA’s cancer awareness campaign
Executive Summary
The Pharmaceutical Research & Manufacturers of America introduces a new public service campaign on cancer awareness; the multi-media national health education campaign will include national newspaper and television ads, radio segments and web-based materials. The web-based materials at www.phrma.org/cancer include PhRMA's 2006 report, released Sept. 6, outlining approximately 650 medications in development for treatment of cancer...