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Generic Zocor rollout

Executive Summary

PharmaCare has shifted nearly 95% of its members who previously took Merck's Zocor (simvastatin) to a generic alternative of the cholesterol drug, the pharmacy benefit manager announces Aug. 17. The CVS subsidiary conducts two programs, PatientAlert and GENesis, which aim to encourage patients to switch from brand drugs to generic equivalents. PharmaCare attributes rapid shift to "timely communication to PharmaCare's national network of more than 56,800 pharmacies so they were ready to fill scripts immediately when generic simvastatin became available" in June...
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