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Lilly anticounterfeit measures

Executive Summary

Lilly is exploring use of radio frequency identification on its products in pilot programs as part of multi-pronged anticounterfeit strategy. Other measures include Canadian supply allocation program, direct-buying requirement for wholesalers, and establishment of a global product protection division. The company's Feb. 5 press release describing the measures will be submitted to House Energy & Commerce Committee as requested under its counterfeit drug investigation (1"The Pink Sheet" Jan. 19, 2004, p. 13). Lilly's Zyprexa, Cialis and insulin products have been the subject of counterfeit concerns...

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