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Novartis blood pressure awareness campaign

Executive Summary

Former National Football League quarterback Joe Montana will be the spokesperson for Novartis' campaign "Take The Pressure Off...With Better Blood Pressure Control." The campaign will "raise awareness that blood pressure levels above 120/80 mm HG increase the risk of heart attack, stroke and kidney failure," the company says. Campaign responds to new guidelines issued by the National Heart, Lung, and Blood Institute; Novartis markets the antihypertensive Lotrel (amlodipine/benazepril)...
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