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AstraZeneca Prilosec DTC Ad Spending Projected To Reach $70 Mil. In 1999

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Executive Summary

AstraZeneca's Prilosec direct-to-consumer advertising spending is expected to reach $70 mil. for the year, the market research firm Scott-Levin projects.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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