Pharmaceutical promotions
Executive Summary
Drug companies spent $5.8 bil. in 1998 promoting their products, a 19% increase, according to IMS Health. Professional promotions accounted for $4.6 bil. in spending, an 18% increase, while direct-to-consumer advertising increased 23% to $1.32 bil. The Pharmaceutical Research & Manufacturers of America estimates that its members spent $17.2 bil. on R&D in the U.S. during 1998