Propecia
Executive Summary
Physician visits for male pattern baldness increased by 79% to 870,000 during the first nine months of 1998, Scott-Levin reports. Merck has spent $48 mil. on DTC ads for Propecia and $19.8 mil. on professional promotions since the product was launched in January, and recorded $46.2 mil. in retail sales, Scott-Levin says