In Brief: Glaxo Wellcome's Zyban
Glaxo Wellcome's Zyban: Average wholesale price for the bupropion smoking cessation product is $76.66. Glaxo announced the launch of the product July 1. Zyban is available in a 60 tablet "Advantage Pack." With the initial prescription for Zyban, patients will receive from pharmacists the Zyban Advantage Plan, which includes a medication booklet, program guide, patient questionnaire, and a quit preparation workbook. When patients mail in the questionnaire or call an 800-number, they are enrolled into the plan and may receive a customized smoking cessation program...
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