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Schering/3M Proventil HFA "predictable" delivery system will feature in launch campaign.

Executive Summary

SCHERING/3M PROVENTIL HFA "PREDICTABLE" DELIVERY IS SELLING POINT for the new chlorofluorocarbon-free formulation of the anti-asthma agent albuterol, Schering-Plough Proventil HFA Marketing Director Lois Moran told an International Conference on Ozone Protection Technologies symposium in Washington, D.C. Oct. 23. Schering's marketing of Proventil HFA will emphasize the "safety and efficacy of albuterol in an advanced delivery system which offers more predictability for the patient and is better for the environment," Moran said. Schering "pulled together patient benefits that the physicians were looking for with the CFC environmental-friendly aspects of the product."
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