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FDA's DTC ad policy should be vacated, Sonnenreich et al. federal suit charges.

Executive Summary

FDA's DTC AD POLICY SHOULD BE VACATED BY FEDERAL COURT, SONNENREICH LAW FIRM asserts in a law suit filed against FDA Dec. 15 before D.C. federal court Judge Gladys Kessler. The Washington, D.C. law firm Sonnenreich, Roccograndi, Woo & Gilgore's suit calls for "orders vacating FDA's regulations and policies heretofore employed with respect to [direct-to-consumer] advertising." The plaintiffs include a psychiatrist, a periodontist and consumers. FDA has 60 days to file an answer to the suit.



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