DIRECT-TO-CONSUMER IMPACT STUDY SHOULD BE SOUGHT BY FDA, NATIONAL CONSUMER LEAGUE TELLS DTC CONFERENCE; AD AGENCY PREDICTS INDUSTRY SUPPORT FOR TRIAL
FDA should issue an RFP for studies to assess the impact of direct-to-consumer advertising, National Consumer League President Linda Golodner told an FDA public hearing on DTC promotion of prescription drugs Oct. 18 in Silver Spring, Md.
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