GENERIC FIRMS SHOULD MARKET DIRECTLY TO "SENIOR CITIZEN FEDERATIONS," PRIME INSTITUTE's SCHONDELMEYER ADVISES NAPM; REPORT ON GENERIC COMPETITION COMING
Generic drug companies should advertise potential cost savings from use of their products directly to senior citizens, University of Minnesota PRIME Institute Director Stephen Schondelmeyer, PhD, suggested at the National Association of Pharmaceutical Manufacturers' annual meeting in Las Croabas, Puerto Rico Feb. 2.
You may also be interested in...
Newly released Medicare Part D data sheds light on the sales hit that branded pharmaceutical manufacturers will face when the coverage gap discount program gets under way in 2011
FDA appears headed for a showdown with clinicians and the pharmaceutical industry over the proposed new clinical trial endpoints for acute bacterial skin and skin structure infections, the guidance's approach for justifying a non-inferiority margin and proposed changes in the types of patients that should be enrolled in trials
Specialty drug maker Shire has quietly begun scouting deals with a brand-new $50 million venture fund, the latest of several in-house investment arms to launch with their parent company's pipelines, not profits, as the measure of their worth