GENERIC FIRMS SHOULD MARKET DIRECTLY TO "SENIOR CITIZEN FEDERATIONS," PRIME INSTITUTE's SCHONDELMEYER ADVISES NAPM; REPORT ON GENERIC COMPETITION COMING
Executive Summary
Generic drug companies should advertise potential cost savings from use of their products directly to senior citizens, University of Minnesota PRIME Institute Director Stephen Schondelmeyer, PhD, suggested at the National Association of Pharmaceutical Manufacturers' annual meeting in Las Croabas, Puerto Rico Feb. 2.