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UPJOHN ROGAINE FOR WOMEN INFOMERCIAL PLAN SUBMITTED TO FDA

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UPJOHN ROGAINE FOR WOMEN INFOMERCIAL PLAN SUBMITTED TO FDA for an evaluation of compliance with advertising regulations. The ad agency Kobs & Draft, Chicago, developed the 30-minute program, which will be Upjohn's first infomercial for the prescription topical solution for the treatment of pattern baldness. Filming is planned to begin in late March, and the infomercial is expected to begin running in the second or third quarter of the year, Kobs & Draft said.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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