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Rx-TO-OTC SWITCHES REPRESENT GREATEST SALES OPPORTUNITY FOR WHOLESALERS

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Executive Summary

Rx-TO-OTC SWITCHES REPRESENT GREATEST SALES OPPORTUNITY FOR WHOLESALERS, Schering-Plough HealthCare Products Senior VP-Trade Development Raymond Modjeski maintained during a March 8 seminar at the National Wholesale Druggists' Association Marketing Conference in Orlando. Asserting that "not one Rx-to-OTC switch product has failed in the marketplace; all have captured a leading market share within the first couple of years," Modjeski proclaimed: "In these challenging economic times, Rx-to-OTC switches just may be your biggest opportunity for incremental sales and profits."

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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