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Merrell Dow pricing

Executive Summary

In recent speech to the Ohio State College of Pharmacy, Merrell Dow VP-Public Affairs Robert Ingram said the company is "in effect, moving toward a true one price policy," by reducing differential between contract customers, and whslrs. and retailers. He explained that the new policy "should result in minimizing the possibility of diversion." Ingram added: "We are realizing that, regardless of what the customer is called (hospital, retailer, HMO) they are in fact competing for the same patients. We should allow them to compete equitably"

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