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SmithKline's Ecotrin trade dress

Executive Summary

Firm has settled suit v. Pennex agreeing that Pennex can continue to sell its private labelled enteric-coated aspirin in the same orange color as that used for Ecotrin, Pennex announced. Agreement also provides that Pennex will change packaging and/or tradenames for enteric-coated aspirin products to eliminate even a claim of alleged confusion with Ecotrin.

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