With TheraFlu PowerPods, GSK Brews Market For OTCs From Coffee Makers

GSK takes Theraflu brand from medicine cabinet to kitchen with launch of PowerPods of OTC ingredients delivered through single-serve coffee makers. Introduction of non-coffee pods also is growing, including lemonade, hot ciders, teas and Campbell's Soup pods.

GlaxoSmithKline PLC is inviting consumers to use an OTC cough/cold remedy where they cook by offering TheraFlu PowerPods, pods of ingredients used with single-serve coffee makers.

GSK is the first OTC brand manufacturer to launch a formulation in a single-serve pod, though US drugstore chain

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