NARB Upholds NAD Recommendations For Colgate Sensitive Ads
This article was originally published in The Tan Sheet
Executive Summary
The Council of Better Business Bureaus appeals board agrees that testing does not support claims that Colgate Sensitive Pro-Relief is “faster” and “better” than GlaxoSmithKline's Sensodyne. Colgate argued its studies were sufficient, having incorporated industry-standard methodology accepted by FDA and the ADA.
You may also be interested in...
Sensodyne's 'Recommended' Claims Stick To The Point On Sensitivity – NAD
GSK does not need to qualify “#1 Dentist Recommended Brand” claim on packaging and online ads because consumers do not mistakenly understand it to apply to the general toothpaste market, industry self-regulation form says on Colgate challenge.
In Brief
Health Canada warns of benzocaine risk; Perrigo first with store-brand Mucinex; NAD enters Glaxo/Colgate toothpaste war; Sun Capital snags supplement manufacturer CornerStone; more news In Brief.
Firmenich, IFF Tout Eco-Fragrance Design Tools; Inter Parfums’ Sales Soar In Q4; Fragrance Sales & Sustainability News
Firmenich and International Flavors & Fragrances’ LRM Naturals announce developments to better support customers’ sustainable product development and transparency needs. Givaudan, Symrise and Inter Parfums report strong results in fiscal 2022, fueled by unleashed fragrance demand around the globe.