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UK Guidance Tackles Social Media ‘Compliance Headache’ For Pharma

 
• By Neena Brizmohun

Announcing product milestones and liking LinkedIn posts are just some of the topics addressed in a long-awaited guidance that deals with the challenges prescription drug makers face in the UK when using social media.

social media
With its wide reach, information on medicines on social media can be seen by audiences it was not intended for • Source: Shutterstock

Liking a LinkedIn post, recruiting participants for clinical trials, disseminating corporate news and announcing product or pipeline milestones. These are among the topics covered by a first-of-its-kind UK guidance that aims to help pharmaceutical companies that manufacture prescription drugs navigate the potential pitfalls of social media.

The Social Media Guidance 2023 was published by the Prescription Medicines Code of Practice Authority, the independent body that administers the Association of the British Pharmaceutical Industry’s Code of Practice.

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