Trump’s Drug Pricing Plan: The Headlines Are The Goal – But Also A Threat

The latest flurry of Executive Order activity on drug pricing reinforces the message that the President wants to own the headlines for being tough on the drug industry as Election Day looms. Looking for substance beyond that goal is a fool’s errand – but the headlines could still have significant consequences no matter who wins in November.

WASHINGTON, DC - JUNE 12, 2019: President Donald Trump pauses with a serious face during a press conference in the Rose Garden of the White House with Polish President Andrzej Duda.

If there is one thing Donald Trump has proven he can do as President, it is to own the headlines.

And, unfortunately for the innovator drug industry in the U.S., he has been particularly good at doing that with claims to be tackling the high price of prescription drugs.

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