NBTY Pegs Sports Nutrition To Help Offset Private Label Slump

NBTY prioritizes development of sports nutrition products and wants to broaden the category as it increases its focus on branded sales due to competitive pressure in the private label space.

Dietary supplement manufacturer and retailer [NBTY Inc.] looks to grow sports nutrition and other branded product sales to offset lower-than-expected private label revenues.

CEO Jeffrey Nagel says NBTY prioritized development of “active nutrition” products and wants to broaden the category.

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