Private Label Trend Presents "Scary Reality" for Brand Makers
This article was originally published in The Tan Sheet
Recent growth in private-label consumer packaged goods foretells a potentially "scary" scenario for branded product manufacturers, according to a market equity research firm
You may also be interested in...
Turning around a nutritionals business saddled with high costs remains a top priority for Perrigo as it reports record overall sales in its fiscal 2009
Retailers are pushing store brands more aggressively and taking market share from name brands as more consumers seek savings in response to the recession
The private-label sector, already growing as consumers react to a weak economy, received a boost when mass-market retailers Wal-Mart and Target added nonprescription drugs to low-price pharmacy programs