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NACDS New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Bayer launches non-fizz Alka-Seltzer: Bayer HealthCare launches July 15 Alka-Seltzer Plus Fast Crystal Packs, a "taste-free, fizz-free powder that transforms many beverages, such as juice, tea and water, into powerful cold medicine," according to Allyson Daly, senior manager of the firm's global public relations and internal communication. Bayer showcased the product, along with others, at the National Association of Chain Drug Stores' Marketplace trade show in June (1"The Tan Sheet" July 13, 2009). The products are available in 10-count packages with a suggested retail price between $5.59 and $7.29 in most major retailers and in 4-count packages in select retailers for $2.99. Advertising includes television and nationwide sampling in stores and other venues
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