Pink Sheet is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

Redline Princess Claims Must Be Backed By Product-Specific Studies – NAD

This article was originally published in The Tan Sheet

Executive Summary

Vital Pharmaceuticals must modify advertising for its Redline Princess women's energy drink because there is no evidence the product would "enhance mood, energy and fat loss," according to the National Advertising Division

You may also be interested in...



“Wild West” Energy Drink Market Attracts Big Players, Bigger Claims

Even with major beverage companies acquiring stakes in the rapidly growing energy drink market, unsubstantiated claims used by smaller firms to differentiate their products likely will continue as a dominant feature of the competition

“Wild West” Energy Drink Market Attracts Big Players, Bigger Claims

Even with major beverage companies acquiring stakes in the rapidly growing energy drink market, unsubstantiated claims used by smaller firms to differentiate their products likely will continue as a dominant feature of the competition

“Wild West” Energy Drink Market Attracts Big Players, Bigger Claims

Even with major beverage companies acquiring stakes in the rapidly growing energy drink market, unsubstantiated claims used by smaller firms to differentiate their products likely will continue as a dominant feature of the competition

Related Content

Topics

Latest News
UsernamePublicRestriction

Register

PS101899

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel