The Lipitor Wars: Who Gets a Piece of a $7 Billion Drug?
• By Kate Rawson
The world’s best-selling prescription drug is about to lose patent protection, presenting generic drug companies with their biggest marketing opportunity ever. But potential fraud by first-filer Ranbaxy is complicating the generic landscape for Pfizer’s Lipitor. The stakes are high: How FDA resolves the Ranbaxy debacle will not only determine the winners of the Lipitor battle, but could drive big changes to the generic drug law.
By Kate Rawson
Pfizer Inc.'s Lipitor was never going to go down without
a fight.
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