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Market Snapshot: Taking Constipation Seriously – Linaclotide Success Raises Hopes For Market Resurgence

Executive Summary

The constipation and irritable bowel syndrome markets have sucked up some prescription drug contenders like quicksand. But the Phase III success of Ironwood Pharmaceuticals' linaclotide is renewing hope that an underserved and arguably under-appreciated market could blossom, despite regulatory and commercial challenges that have hindered candidates in the past.

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Ironwood/Forest Hoping To Change The Conversation About Constipation

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Ironwood/Forest Hoping To Change The Conversation About Constipation

The partners began a DTC campaign to promote their constipation drug and ease the conversation between physicians and patients about the often embarrassing condition.

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