Cialis DTC Starting In 2004; “Loud” And “Frequent” As Viagra, Levitra Ads
Executive Summary
Direct-to-consumer advertising for Lilly/Icos's erectile dysfunction treatment Cialis (tadalafil) will begin in the first quarter
You may also be interested in...
Super Bowl Ads Pit Levitra Against Cialis; Viagra Stays On The Sidelines
Bayer/GSK's new "reminder" ad for Levitra takes metaphorical digs at both of its competitors in the erectile dysfunction therapy category
Super Bowl Ads Pit Levitra Against Cialis; Viagra Stays On The Sidelines
Bayer/GSK's new "reminder" ad for Levitra takes metaphorical digs at both of its competitors in the erectile dysfunction therapy category
Lilly Cialis Ads Ready For Super Bowl Showdown With Levitra
Lilly/Icos' "product-and-use" television ads for the erectile dysfunction therapy Cialis could be ready in time for a debut Super Bowl weekend