P&G Trims Media Spending, Gets 'Lean' From Production To Market
Executive Summary
P&G reduces "media waste" by 20% in 2017 and sees further cost-reduction opportunities through private marketplace deals with media companies. During an investor conference, CEO David Taylor says P&G is responding to retailer pressure with a “lean innovation” approach to move products to market more quickly.
You may also be interested in...
P&G Extends Gum Repair Toothpaste Line As It Trims Production Footprint
P&G says harmful plaque bacteria below the gum line evades "even the most the diligent brushers." The firm plans in 2020 to move manufacturing of hair, oral and personal care products from Iowa to a facility in West Virginia.
P&G Extends Crest Toothpaste Line While Trimming Production Footprint
P&G says harmful plaque bacteria below the gum line evades "even the most the diligent brushers," The firm plans in 2020 to move manufacturing of hair, oral and personal care products from Iowa to a facility in West Virginia.
With PureZzzs, P&G Stretches ZzzQuil OTC Sleep Brand Into Supplement Space
P&G will launch Vicks ZzzQuil PureZzzs in late February as a drug-free, melatonin-based sleep aid, CFO Jon Moeller says. P&G hopes to reach $4.5bn in e-commerce sales in 2018, up from $3bn in 2017.