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P&G’s Potential Personal Care Brands Divestment Sparks Analyst Support

This article was originally published in The Tan Sheet

Executive Summary

P&G could divest, at one fell swoop, prestige fragrances, makeup brands Cover Girl and Max Factor, and salon and small retail hair-care brands, analysts speculate, following reports that the firm is exploring a possible sale or IPO of personal care and beauty brands en masse.

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Bumper Crop Of Consumer Health Deals Expected As Large Firms Prune Portfolios

A surge of M&A transactions in 2014 and early 2015 likely will result in brand spin-offs as big firms focus on core elements of their portfolios, consumer health market experts say. Fragmentation in the market, low interest rates and participation by private equity will drive more, though likely smaller deals.

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