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POM Wonderful Asks Court To Vacate “Draconian” FTC Order

This article was originally published in The Tan Sheet

Executive Summary

The nearly three-year battle between FTC and POM Wonderful moves to a federal appeals court, where the pomegranate juice and supplement firm asks the judges to nix the commission’s order that POM conduct two randomized controlled trials to support disease-related health claims.

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Court Upholds FTC Order Against POM, But Scrutinizes Clinical Trial Requirement

The U.S. Court of Appeals for the District of Columbia Circuit on Jan. 30 issued a ruling largely upholding the FTC’s 2012 order against POM, but said the agency’s argument fails “scrutiny insofar as it categorically requires two RCTs for all disease-related claims.”

Court Upholds FTC Order Against POM, But Scrutinizes Clinical Trial Requirement

The U.S. Court of Appeals for the District of Columbia Circuit on Jan. 30 issued a ruling largely upholding the FTC’s 2012 order against POM, but said the agency’s argument fails “scrutiny insofar as it categorically requires two RCTs for all disease-related claims.”

Advocacy Groups Say POM Claims Prey On Consumer Desperation

“Consumers may be desperate to find a cure or treatment for their disease when conventional treatment has not worked … and turn to food products or dietary supplements,” CSPI and Public Citizen attorneys say in an amicus brief supporting FTC’s enforcement against POM.

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