J&J Consumer Recaptures Growth, Plans To Restore Most OTCs By Mid-2012
This article was originally published in The Tan Sheet
Executive Summary
Johnson & Johnson reported July 19 the first period of positive growth for its consumer unit in more than a year.
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J&J Brand Revival Plan Relies On Marketing, Delivery Innovation
Johnson & Johnson expects innovation and marketing to restore consumer confidence in its OTC brands and drive a market-share rebound even as its U.S. sales continue to fall, dropping nearly 25% in its latest quarter.
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Johnson & Johnson expects innovation and marketing to restore consumer confidence in its OTC brands and drive a market-share rebound even as its U.S. sales continue to fall, dropping nearly 25% in its latest quarter.