Marketers Should “Go Where People Are” In New Media Outlets
This article was originally published in The Tan Sheet
Executive Summary
Companies need to aggressively modify marketing to reach the emerging hubs of consumer information - social networking Web sites and other new media outlets, communications strategists say
You may also be interested in...
"Real People" Offer Effective, Less Costly Alternatives To Celebrity Endorsers
Celebrity endorsers can grab media and public attention, but a well-informed pharmacist might promote OTC products more successfully than celebrities at a fraction of the cost.
"Real People" Offer Effective, Less Costly Alternatives To Celebrity Endorsers
Celebrity endorsers can grab media and public attention, but a well-informed pharmacist might promote OTC products more successfully than celebrities at a fraction of the cost.
"Real People" Offer Effective, Less Costly Alternatives To Celebrity Endorsers
Celebrity endorsers can grab media and public attention, but a well-informed pharmacist might promote OTC products more successfully than celebrities at a fraction of the cost.