Data offers industry insight
This article was originally published in The Tan Sheet
Executive Summary
Wolters Kluwer Health and the Nielsen Co. team up to launch a new data mining service - HealthScape - that links "health-related purchases to important influences such as managed care, TV and online advertising, in-store merchandizing and physician recommendations," the firms announce July 23. Manufactures can use the data to understand consumer purchasing decisions. NielsenHealth's 32 Ailment Panels, which provide manufacturers and retailers with data derived from ongoing contact with consumers about particular conditions and their own behaviors and actions, are using data tracked by Wolters Kluwer (1"The Tan Sheet" June 2, 2008, p. 12)...
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