Ball Drops On Pfizer's New Year's Eve-Themed Ads For Viagra
This article was originally published in The Pink Sheet Daily
Executive Summary
AIDS Healthcare Foundation urges Pfizer to curb "irresponsible" advertising for its erectile dysfunction drug.
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Nonprofit To Subpoena Pfizer Documents Related To Viagra Online Distribution
Subpoena is part of the discovery process in a lawsuit in which the AIDS Healthcare Foundation alleges improper Viagra marketing practices.
Nonprofit To Subpoena Pfizer Documents Related To Viagra Online Distribution
Subpoena is part of the discovery process in a lawsuit in which the AIDS Healthcare Foundation alleges improper Viagra marketing practices.
PhRMA Board Gives Preliminary Nod To Voluntary DTC Guidelines
Companies should promote health and disease awareness as part of their advertising, the voluntary guidelines state. The principles also call for physician education prior to a DTC campaign launch, as well as targeting TV commercials for “audience and age appropriateness.” PhRMA is working out final details on specific language.