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Rembrandt Purchase Brings Whitening Category To J&J

This article was originally published in The Tan Sheet

Executive Summary

Johnson & Johnson gains entry into the tooth whitening segment with the purchase of Rembrandt oral care brand from Procter & Gamble's Gillette division

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Johnson & Johnson's successful bid to acquire Pfizer Consumer Healthcare extends the firm's reach in the global OTC market and provides entry into several new product categories

J&J Picks Up Listerine, Nicorette With $16.6 Bil. Purchase Of Pfizer OTCs

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