Mentadent Replenishing White
This article was originally published in The Tan Sheet
Executive Summary
Church & Dwight's extension to the Mentadent line offers Liquid Calcium technology to fill in surface crevices in enamel and make a "smooth, protective shield to guard against future stains," the firm says June 21. The product separates calcium and phosphate, "the natural building blocks of tooth enamel," in its patented pump, C&D adds. Available in "peppermint fusion" flavor, the product is available in food, drug and mass retailers for $3.49. The launch is being supported with print and TV ads running through the end of 2005, C&D states. The firm announced its intention to launch the product and revitalize the Mentadent brand in February (1"The Tan Sheet" Feb. 14, 2005, p. 14)...
You may also be interested in...
Colgate Luminous Launch Adds Luster To Toothpaste Lineup
Colgate Luminous toothpaste contains a fluoride mineral formula to strengthen enamel as well as ingredients to whiten teeth, according to the company
C&D Replenishes Mentadent Brand With Liquid Calcium Technology
Church & Dwight is leveraging its liquid calcium technology to launch Mentadent Replenishing White toothpaste, President & CEO James Craigie said during a Feb. 8 earnings call
EU Regulatory Assessors Get AI Boost In Reaching Scientific Decisions
The European Medicines Agency is training scientific staff working for the European medicines regulatory network in how to use a new AI-powered search engine that allows them to easily retrieve information on regulatory precedents.