Premarin DTC Ads Launch For First Time Since WHI Study
This article was originally published in The Pink Sheet Daily
You may also be interested in...
Prempro Prescriptions On The Rise Thanks To DTC Campaign, Wyeth Says
Company sees a “small but consistent” increase in prescription volume and share for the hormone therapy, VP O’Connor says. Growth could indicate “swinging back of the pendulum” following two-year downturn resulting from the Women’s Health Initiative results.
Wyeth Launches Prempro DTC Campaign Touting Lowest Treatment Dose
The print ad states that hormone therapy is not a "lifelong commitment." This is Wyeth's first full-scale DTC campaign for hormone replacement therapy since the results of the WHI study were released.
Pazdur’s Big Moment: ‘Project Odyssey’ Webinar Gives Oncology Chief External Buy-In On His Ideas To Revamp ODAC
OCE Director Richard Pazdur is known for cultivating 'Pazdur moments' during advisory committees when he feels the conversation has gone off track. A recent webinar with ODAC members created a perfect opportunity to promote his agenda.