Prevacid NapraPAC Script Growth Suggests PPIs Do Well After Vioxx
Executive Summary
TAP's Prevacid NapraPAC is among the early winners in the arthritis market following the withdrawal of Merck's Vioxx, IMS Health data suggest
You may also be interested in...
Prevacid, Nexium DTC Ads Target Former Vioxx Patients
Proton pump inhibitor marketers are using direct-to-consumer print ads to target patients coming off Merck's COX-2 inhibitor Vioxx by highlighting PPIs' efficacy in reducing NSAID-related ulcers
Part D Discount Liability Coming Into Focus: CMS Releases Drug Cost Data
Newly released Medicare Part D data sheds light on the sales hit that branded pharmaceutical manufacturers will face when the coverage gap discount program gets under way in 2011