Barr Campaign To Position Plan B As Second Choice After Primary Prevention
This article was originally published in The Tan Sheet
Executive Summary
Advertising for Barr Labs' Plan B emergency contraceptive will center on the drug regimen as a "second chance" for users to avoid pregnancy, CEO Bruce Downey told shareholders on Oct. 28
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Barr Has No Plan B Plans For Broad DTC Campaign
Barr is running an advertising campaign in college newspapers for its Plan B emergency contraceptive while the company awaits FDA's decision on an OTC switch of the drug
Barr Has No Plan B Plans For Broad DTC Campaign
Barr is running an advertising campaign in college newspapers for its Plan B emergency contraceptive while the company awaits FDA's decision on an OTC switch of the drug