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Lilly Highlighting Once-Daily Cymbalta Dose

This article was originally published in The Pink Sheet Daily

Executive Summary

Lilly will focus on the 60 mg once a day dose of Cymbalta in detailing the antidepressant to prescribers

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Cymbalta Approved; Lilly Antidepressant Will Be Available By Late August

Cymbalta (duloxetine) clears FDA for major depressive disorder after a lengthy review. It will be priced comparably to other antidepressants, including Wyeth's Effexor XR (venlafaxine), the other marketed selective serotonin/norepinephrine reuptake inhibitor.

Cymbalta Approved; Lilly Antidepressant Will Be Available By Late August

Cymbalta (duloxetine) clears FDA for major depressive disorder after a lengthy review. It will be priced comparably to other antidepressants, including Wyeth's Effexor XR (venlafaxine), the other marketed selective serotonin/norepinephrine reuptake inhibitor.

Cymbalta Once-Daily Dosing Not Vital To Product's Success, Lilly Suggests

Lilly says it has data on twice-daily Cymbalta dosing, and analysts express concern that the company has not previously discussed the possibility of b.i.d. administration in labeling. Exec VP-Science & Technology Paul maintains Cymbalta is also "very effective and very safe" taken once a day.

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