Slap On The Wrist? FTC Puts Out Media Guidance On Weight Loss Ad Claims
This article was originally published in The Tan Sheet
Executive Summary
A series of actions unveiled by the Federal Trade Commission to combat false advertising claims for weight loss products includes a set of media guidelines to help prevent dissemination of deceptive ads
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NAD alerts FDA, FTC to SlimForce 7 ad
After failing to reach Toronto-based SlimForce 7, which markets a weight-loss product as a supplement under the same name, the Council of Better Business Bureaus unit refers the firm to FDA, the Federal Trade Commission and the Competition Bureau of Canada. NAD said Aug. 10 that a magazine ad claims SlimForce 7 "is a treatment aimed at all those who can't lose weight," enables loss of 11 pounds in one week and modifies the body's metabolism. The claims qualify as "too good to be true" under FTC's reference guide for bogus weight-loss claims (1"The Tan Sheet" Dec. 15, 2003). NAD said SlimForce 7 did not respond to multiple communication attempts
NAD alerts FDA, FTC to SlimForce 7 ad
After failing to reach Toronto-based SlimForce 7, which markets a weight-loss product as a supplement under the same name, the Council of Better Business Bureaus unit refers the firm to FDA, the Federal Trade Commission and the Competition Bureau of Canada. NAD said Aug. 10 that a magazine ad claims SlimForce 7 "is a treatment aimed at all those who can't lose weight," enables loss of 11 pounds in one week and modifies the body's metabolism. The claims qualify as "too good to be true" under FTC's reference guide for bogus weight-loss claims (1"The Tan Sheet" Dec. 15, 2003). NAD said SlimForce 7 did not respond to multiple communication attempts
NAD alerts FDA, FTC to SlimForce 7 ad
After failing to reach Toronto-based SlimForce 7, which markets a weight-loss product as a supplement under the same name, the Council of Better Business Bureaus unit refers the firm to FDA, the Federal Trade Commission and the Competition Bureau of Canada. NAD said Aug. 10 that a magazine ad claims SlimForce 7 "is a treatment aimed at all those who can't lose weight," enables loss of 11 pounds in one week and modifies the body's metabolism. The claims qualify as "too good to be true" under FTC's reference guide for bogus weight-loss claims (1"The Tan Sheet" Dec. 15, 2003). NAD said SlimForce 7 did not respond to multiple communication attempts